About Me


A life travelling Europe surrounded by timeless design, perceived through a perspective shaped by an education at a Scuola Italiana with strong pillars in the history of art. Florencia is a professional formed in photography, sculpture and design.

At the University of Buenos Aires, she finalized her studies in Industrial Design, focusing on technical proficiency and knowledge of materials.

During her first trip to Italy, Florencia defines her absolute interest for all art expressions.

At the age of fourteen, she began her path in jewellery attending the ateliers of figures such as as Any Zabaleta, Paula Duri, Karina Eman and Maria Medici, and consolidated her new designs after a workshop with Marina Massone and Francisca Kweitel.

In 2017, after years of preparation, she launches her first jewellery collection: Grey Jw. This line was inspired by a trip to the India International Jewellery Show in Mumbai 2017 GJEPC, while seeking innovations and the current trends. Later that year, she was finalist at the POTENCIATE MODA contest sponsored by the City of Buenos Aires. 

2018-2019 Winner of a scholarship t at Le Arti Orafe Jewelery School in Florence Italy

2019 Classification of Feria Puro Diseño Buenos Aires as an Emerging Designer. 

Currently living in Florence,  preparing her new jewellery line and nurturing her passion for photography.


Flor Rubaja

Inspirada en la delicadeza, sensibilidad y sencillez de la naturaleza. Combinando el diseño exclusivo, con el detalle del trabajo a mano.

Desde la marca queremos transmitir el amor por el trabajo de oficio, la re valorización de las piezas únicas y el trabajo hecho a mano en la joyería contemporánea.